| If you love your hobby greenhouse and are
beginning to think of turning it into a full-time business there are many
things to consider. The first thing to keep in mind is this is a business and
should be treated as such. A good business plan is going to be very helpful in
organizing your thoughts into a profitable plan for your greenhouse business. A
good business plan will also be important if you decide to approach a bank for
a business loan.
For a hobby greenhouse owner considering
starting a greenhouse business the biggest appeal may be the growing the crop.
While this is important marketing your crop successfully is vital to the
success. Greenhouses produce perishable items and must be sold when ready. If a
market is not developed before the crop is ready it won't matter one bit that
you have produced the most beautiful organic lettuce in three counties if no
one is ready to buy. Keep these things in mind when you are developing the
marketing portion of your business plan.
There are some of resources available
to help you develop a market for your product. Here are a couple on-line
resources specifically tailored to greenhouses.
- Who exactly is your
- Are your preferred crop and ideal
market compatible? If not you may want to consider changing one or the other.
- What is your unique selling principal?
What makes you superior to the competion?
to Create a Unique Selling Proposition